CLIENT: P&G Personal Health Care
MY ROLE: Creative Direction
OBJECTIVE: Redesign the Align Probiotic brand to better reflect its superior performance and differentiate from competition while conveying a warm, approachable feel. Explore how best to truly own orange as a unique brand color.
SOLUTION: Using a category assessment and developing design themes of transformation, connectivity and inner glow to inspire packaging that feels credible, distinctive and worth the higher price point. The final solution resulted in a more cohesive brand and stronger brand block on shelf along has elevated the consumer experience.
